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	<title>The Sage Customer &#187; Promoting Stuff</title>
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		<title>Shop for Cheap Insurance Quote</title>
		<link>http://www.sagecustomer.com/archives/2012/01/30/shop-for-cheap-insurance-quote/</link>
		<comments>http://www.sagecustomer.com/archives/2012/01/30/shop-for-cheap-insurance-quote/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 04:45:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Life Of Insurance]]></category>
		<category><![CDATA[Promoting Stuff]]></category>
		<category><![CDATA[School of Home Improvement]]></category>
		<category><![CDATA[advertising online]]></category>
		<category><![CDATA[designer]]></category>
		<category><![CDATA[general liability]]></category>
		<category><![CDATA[insurance]]></category>
		<category><![CDATA[interior design]]></category>
		<category><![CDATA[local advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[redondo beach]]></category>
		<category><![CDATA[redondo design]]></category>
		<category><![CDATA[workers complensation]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2012/01/30/shop-for-cheap-insurance-quote/</guid>
		<description><![CDATA[Local Online AdvertisingAre you aware that one of the most effective techniques to gain new clients is through local online advertising? Advancement in technology, particularly the internet, has become a powerful tool in catching and maintaining the attention of potential clients. Local online ads are advantageous to most, if not all businesses. Use the power [...]]]></description>
			<content:encoded><![CDATA[<p><b>Local Online Advertising</b><br />Are you aware that one of the most effective techniques to gain new clients is through <a href="http://www.jvmarketing-unlimited.com/seotips/seo-expert">local online advertising</a>? Advancement in technology, particularly the internet, has become a powerful tool in catching and maintaining the attention of potential clients. Local online ads are advantageous to most, if not all businesses. Use the power of the internet to announce a local political event or use it to inform the public about the upcoming county fair. It is wise to take advantage of social media sites and place low-cost ads online so that you can target your local market. </p>
<p><b>General Liability Insurance Quote</b><br />Olson Duncan&#8217;s owners and management staff are composed of committed professionals. Since they operate on their own, they can offer you unrestricted insurance options. To be able to give you the maximum worth of your insurance investment, they usually access the best insurance companies that can provide your specific individual needs. This insurance company just brings about the influence of none other than the sixth biggest U.S. Insurance Broker through its association with the ISU International network. To name just a few of many benefits the company can give you: you are able to deal with expert insurance agents from more than a hundred ISU agencies all over the world, you get a link to over 300 reputable insurance companies, and you get to minimize loss risk because of the ISU resources available to cover your insurance. What more can you ask for? This is simply the perfect package you can ever have &#8211; a personalized service from an independently operated company plus the power and stability of a reliable organization.</p>
<p><b>Hire The Best &#8211; <a href="http://www.carolineburkedesigns.com/aboutus.html">Redondo Beach Interior Design</a></b><br />It is almost a basic requirement to find a trusted and reliable person when looking for a Redondo Beach interior designer. It is easy to ask friends and family to provide the name of who helped them decorate their homes. An expert interior designer should provide homeowners not only one but several design options. Not everyone has the same sense of style or will enjoy the same types of design elements, so it is important to express your wishes clearly.</p>
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		<title>Dramatic Advertising that Can Sell</title>
		<link>http://www.sagecustomer.com/archives/2011/05/20/dramatic-advertising-that-can-sell/</link>
		<comments>http://www.sagecustomer.com/archives/2011/05/20/dramatic-advertising-that-can-sell/#comments</comments>
		<pubDate>Fri, 20 May 2011 21:36:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promoting Stuff]]></category>
		<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2011/05/20/dramatic-advertising-that-can-sell/</guid>
		<description><![CDATA[although you know they buy for emotional satisfaction. Let them know that it is a special, reduced price.. If they purchase it now. ]]></description>
			<content:encoded><![CDATA[<p>Think about the last car purchase you made.. Let&#8217;s face it.. Clients are emotionally driven. They make purchases for the sensation they get, and then keep an eye open for the logical advantages to excuse the purchase. That&#8217;s the reason why we note all those adverts later! Sensible marketing consultants make efficient use of this judicious information. Good ads get the advantages in front of the customers so vividly that they experience the advantages before they even purchase the product. When they see themselve enjoying it, they have just &#8216;gotta have it!&#8217; one Make It Picture Perfect forget your product for a minute and target the client. What will he enjoy when he has dug out his cash and taken home your product? Put yourself in his shoes, and then describe the experience in vividly dramatic detail. What does it feel just like to be a homebody mom and still be capable of making cash? Describe the liberty, the confidence, the things she&#8217;ll be in a position to afford. Tell the tale in bright words that force the reader to enter and experience it for themselves. You have caught them.. Hook line and sinker once they have experienced those feelings. Possibilities are they&#8217;ve dreamed about them, and now the know they can satisfy the dream thru your service. Two. Chuck in The Logic they&#8217;ll have to Make a case for Themselves later on. You have possibly met up with the &#8216;after the sale jitters.&#8217; You make the acquisition, like it for one or two days and then it hits home.. You have a payment to make and start wondering if you have made the best choice. Sure, your clients will 2nd guess themselves after they make the acquisition too.. That is why you have to supply the logic for the sale up-front &#8211; although you know they buy for emotional satisfaction. Let them know that it is a special, reduced price.. If they purchase it now. That&#8217;ll make them feel happier about not waiting. Tell them about other buyers who are &#8216;glad they did&#8217; to make them feel a bit like they are not alone. Others thought that it was the action to take too so it must&#8217;ve been. Hey, the shopper who enjoys the product, and can feel good about the purchase is one satisfied client who&#8217;ll deal with you again. Take care to set your promotion campaign up for success. <a href="http://www.imagine-orange.com">Internetagentur</a></p>
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		<title>Brochure display booths frequently are in use for promoting every day&#8217;s magazines</title>
		<link>http://www.sagecustomer.com/archives/2010/11/25/brochure-display-booths-frequently-are-in-use-for-promoting-every-days-magazines/</link>
		<comments>http://www.sagecustomer.com/archives/2010/11/25/brochure-display-booths-frequently-are-in-use-for-promoting-every-days-magazines/#comments</comments>
		<pubDate>Fri, 26 Nov 2010 03:49:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Commercial Markets]]></category>
		<category><![CDATA[Consumers Den]]></category>
		<category><![CDATA[Promoting Stuff]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2010/11/25/brochure-display-booths-frequently-are-in-use-for-promoting-every-days-magazines/</guid>
		<description><![CDATA[In the early years many journals were stocked in bunches but nowadays they can be profitable introduced via brochure stands. Brochure stalls are utilised to place newspapers fairly and in a favorable style making clients to see the variety of journals and then buy several of them. The making of style of brochure stands can [...]]]></description>
			<content:encoded><![CDATA[<p>In the early years many journals were stocked in bunches but nowadays they can be profitable introduced via brochure stands. Brochure stalls are utilised to place newspapers fairly and in a favorable style making clients to see the variety of journals and then buy several of them. The making of style of <strong>brochure stands</strong> can be chosen absolutely free. It is feasible to set brochure stalls on the ground, on desks and on a wall.</p>
<h2>Squares where you are advised to utilise brochure display stand</h2>
<p>The brochure display stands &#8220;Zick-Zack&#8221; and &#8220;Acryl-Premium&#8221; are stated as folding and they miss wastefulness of space. This feature of the both brochure stall fabrications makes feasible an optimal utilisation at trade shows and events. A special model is the <a href="http://www.aldisplays.de/" title ="Aldisplays brochure stalls">brochure stall</a> &#8220;Ellipse-Kombi&#8221;. The brochure stall combines the presentation of poster and brochures. Beside the brochure stands for repositories and leaflets there are brochure stands on hand which are functional for the demonstration of calling cards and menu cards. By that the list of food can be positioned in a well seeable position and all clients have the easy chance to see and purchase. When getting a brochure booth you should be aware in previous in which positions they probably use their brochure stand. In answer the brochure booth can be chosen and the opportunity to get a helpful one gets bigger. The sector of brochure stands is instant booming and so many of recent goods are fabricated which is good the consumers.</p>
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		<title>Leaflet Avertising a Efficient Way to Promote Your Business throughout the Recession. How to Fight the Gloom</title>
		<link>http://www.sagecustomer.com/archives/2009/02/19/leaflet-avertising-a-efficient-way-to-promote-your-business-throughout-the-recession-how-to-fight-the-gloom/</link>
		<comments>http://www.sagecustomer.com/archives/2009/02/19/leaflet-avertising-a-efficient-way-to-promote-your-business-throughout-the-recession-how-to-fight-the-gloom/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 15:03:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promoting Stuff]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2009/02/19/leaflet-avertising-a-efficient-way-to-promote-your-business-throughout-the-recession-how-to-fight-the-gloom/</guid>
		<description><![CDATA[Employing leaflet distribution services are some of the strongest ways to derive real advantage over your contenders. How? Direct Mailing is the answer. By engaging a prolonged leaflet distribution advertisment you can accomplish maximal
exposure via the letterbox. Its a very over looked promotion strategy which works very good, that is ofcourse is using  leafet [...]]]></description>
			<content:encoded><![CDATA[<p>Employing leaflet distribution services are some of the strongest ways to derive real advantage over your contenders. How? Direct Mailing is the answer. By engaging a prolonged leaflet distribution advertisment you can accomplish maximal<br />
exposure via the letterbox. Its a very over looked promotion strategy which works very good, that is ofcourse is using <a href='http://leafletdistributors.blog.co.uk/'> leafet distribution</a> </p>
<p>If your merchandise is made to attract to a worldwide market place and you want to concentrate on a very specific field, letterbox advertising is a good, cheap way of achieving your target market place.</p>
<p>But careful in the preparation of your leaflet distribution promotion as this is fundamental if you are to make the best of your investment.</p>
<p><b>Leaflet distribution</b> allows you to generate  specified reply from targeted groups of customers. It&#8217;s a peculiarly<br />
useful tool for small business enterprises because it permits you to direct small resources where they are most likely to bring on result and measure the success of campaigns accurately by studying responses. Just remember that the outcomes of leaflet distributoin aren&#8217;t assured. A badly projected or aimed adverting campaign will be a waste of your hard earned money</p>
<p>There are a number of different methods in which leaflet distribution has been utilised in a semipolitical capacity. Several of these reasons are as follows. One of the most general purposes of pamphlet distribution is to supply people with data to return information that has been delivered by the opponent. The booklets can also be utilised to endanger people with an assault. This is especially probably in fights in which ground forces can inform foe troops that they will invade if no follow up action is made. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.</p>
<p>If you have made up your mind that a leaflet distribution will be a positive form of campaigning in order to bring in some much required likely patronage, then you need to set about the chore of choosing the best company to carry out the promotion for you.</p>
<p>In That Respect there are alot of factors to be looked at when doing this, these are key in receiving the strongest effects from your promotion.</p>
<p>You need to consider where you are going to direct your material and the coverage and incursion that you want to attain. If you are just considering of a modest promotion in the localised region, it may be prudent to choose a small local business who just handle the little distributions in one region. They are quite in all probability to be cost effective, and have shorter lead times. Accountability may be a problem if matters do not go according to plan, so this demands to be weighed against the quantity of financial outlay.</p>
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		<title>Earn Money Taking Online Surveys: Leslie Associates Inc Employee Surveys</title>
		<link>http://www.sagecustomer.com/archives/2008/11/18/earn-money-taking-online-surveys-leslie-associates-inc-employee-surveys/</link>
		<comments>http://www.sagecustomer.com/archives/2008/11/18/earn-money-taking-online-surveys-leslie-associates-inc-employee-surveys/#comments</comments>
		<pubDate>Tue, 18 Nov 2008 21:20:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Briefings]]></category>
		<category><![CDATA[Investment Portal]]></category>
		<category><![CDATA[Promoting Stuff]]></category>
		<category><![CDATA[free paying survey list]]></category>
		<category><![CDATA[free survey list]]></category>
		<category><![CDATA[get paid survey]]></category>
		<category><![CDATA[get paid survey list]]></category>
		<category><![CDATA[get paid to email]]></category>
		<category><![CDATA[get paid to shop]]></category>
		<category><![CDATA[get paid to survey]]></category>
		<category><![CDATA[high paying survey]]></category>
		<category><![CDATA[mystery shopper]]></category>
		<category><![CDATA[paid survey]]></category>
		<category><![CDATA[paying survey]]></category>
		<category><![CDATA[top paying survey]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2008/11/18/earn-money-taking-online-surveys-leslie-associates-inc-employee-surveys/</guid>
		<description><![CDATA[Free Paid Survey List: It isn't uncommon to receive invitations within a few hours to the next day after signing up with these sites]]></description>
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<p><img src="http://www.surveys-bestpaid.org/images/freesurveylist1.jpg" width="410" height="172"></p>
<p><strong><a href="http://www.surveys-bestpaid.org/">Get Access To Top 7 Paid To Survey Networks, FREE!<br />
  Get Paid $5 &#8211; $295/Survey! Unlimited Surveys Available </a></strong></p>
<div align="center"><strong>Participating Companies: IBM, Apple, Nokia, Sony, ConsumerResearch, Panasonic, WallMart, Sears, Gucci, Guess, Dell, and thousands more! </strong></p></div>
</div>
<p>Your ability to take surveys for money has been a great way for people earn extra income. Getting Leslie Associates Inc Employee Surveys is simple. It isn&#8217;t uncommon to receive invitations within a few hours to the next day after signing up with these sites, read on more about Leslie Associates Inc Employee Surveys. What ever you do don&#8217;t let this low fee scare you. Also see How Can A Teenager Make Good Money. Six: Taking and online survey gives you a chance to develop computer skills which you can use to make more money in other ways if you choose. </p>
<p>Once data is collected, it must be applied effectively. Such data can be used to revamp your current marketing strategy or be used as research for your next campaign. Data will be precise if your surveys have been effectively created right from the start. So what can you do about it? Well it all boils down to switching things up and using another method to find paid survey websites. Find out more about Leslie Associates Inc Employee Surveys and How Can A Teenager Make Good Money. It is interesting to know that many of these paid survey programs extend referrals. </p>
<p>They usually have all the clear markings of a bad deal and if you arm yourself with some basic information you will be able to easily ignore them. More about Leslie Associates Inc Employee Surveys and How Can A Teenager Make Good Money at our website. When you have a realistic point of view on this you&#8217;ll find that you should take a look at Express Paid Surveys and find out what they can do for you and your ambitions. Get all the info on Leslie Associates Inc Employee Surveys from our homepage. Now there are even those surveys out there who don&#8217;t really care about the questions you ask at all and instead only want you to buy a product at the end of the survey by giving you a 50% discount or something similar. Get paid survey network list absolutely FREE from our website! Absolutely no charge for joining the industry&#8217;s TOP 7 paying survey networks. </p>
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<p class="style1">Join The TOP 2 Paid Survey Networks Right BELOW!</p>
<p align="left" class="style1"><a href="http://www.anrdoezrs.net/at122dlurlt8CBCDE9B8A9EBHIIH" target="_blank" onMouseOver="window.status='https://register.i-say.com/research/links/475/index.php?AID=3234502';return true;" onMouseOut="window.status=' ';return true;"><img src="http://www.ftjcfx.com/96117h48x20MQPQRSNPMONSPVWWV" alt="Join the Ipsos Survey Panel" border="0"/></a></p>
<p align="left" class="style1"><a href="http://www.tkqlhce.com/fn101ox52x4KONOPQLNKMLPQMRQL" target="_blank" onmouseover="window.status='http://www.synovate.com';return true;" onmouseout="window.status=' ';return true;"><br />
<img src="http://www.lduhtrp.net/qq83fz2rxvGKJKLMHJGIHLMINMH" alt="" border="0"/></a></p>
<p align="left" class="style1 style2">From personal experience, each of these consumer survey networks contains thousands of high paying multinational companies, ready to pay you $10-$300 for every survey done! Absolutely FREE to join. <br />Good Luck! </p>
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		<title>Yellow Pages Advertising New Business Generating Phone Calls</title>
		<link>http://www.sagecustomer.com/archives/2008/06/03/yellow-pages-advertising-new-business-generating-phone-calls/</link>
		<comments>http://www.sagecustomer.com/archives/2008/06/03/yellow-pages-advertising-new-business-generating-phone-calls/#comments</comments>
		<pubDate>Wed, 04 Jun 2008 04:39:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promoting Stuff]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2008/06/03/yellow-pages-advertising-new-business-generating-phone-calls/</guid>
		<description><![CDATA[Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. is that business owners shell out more than 11 billion dollars every year on Yellow Pages advertising&#8230; Remember, effective Yellow Pages advertising design has only one objective: to bring you new business by generating phone calls. [...]]]></description>
			<content:encoded><![CDATA[<p>Yet many small business owners are unsure about how to get the most out of their Yellow Pages advertising. is that business owners shell out more than 11 billion dollars every year on Yellow Pages advertising&#8230; Remember, effective Yellow Pages advertising design has only one objective: to bring you new business by generating phone calls. If you&#8217;ve got a local business, make no mistake about it: Done well, yellow pages advertising, while competitive and &#8220;tricky&#8221; &#8230; Place your business under the Yellow Page advertising spotlight and listen to your phone and cash register sing! </p>
<p> Remember, with Yellow Page advertising you are at a much different point in the sales process the close. Clever headlines can be extremely effective early on in the sales process, but statistically speaking, they don&#8217;t generate huge Yellow Page advertising response. He is also adamant on the importance of setting an advertising budget before talking with the Yellow Pages sales rep. In all reality, it&#8217;s just best to ignore any advice your Yellow Pages advertising sales rep might give you. </p>
<p> While the purchase of other advertising media can often be simple and straightforward, the same thing cannot be said about yellow page renewals. If a media, such as the Yellow Pages, loses its effectiveness, I&#8217;ll shift my client&#8217;s advertising dollars to a more that is more effective. Finally, consider eliminating your advertisement in the Yellow Pages and placing your money in a more effective advertising media. The Yellow Pages medium provides a powerful return on investment for advertisers and can serve as the cornerstone of an integrated advertising media mix. </p>
<p> If you&#8217;re advertising now and don&#8217;t think you are getting the response you should be, talk with your Yellow Pages representative. They may even make the leap and assume that they aren t getting any calls from their Yellow Page advertising program at all. I get calls every week from lawyers saying they&#8217;re not getting calls anymore from yellow page advertising. I get calls every week from lawyers saying they&#8217;re not getting calls anymore from yellow page advertising. </p>
<p><a href="http://www.advertising-internet-online.com/advertising-page-yellow/" rel="nofollow">http://www.advertising-internet-online.com/advertising-page-yellow/</a></p>
<p class="articletext">
<p class="articletext">
<p>Valipat Muenpan is The Webmaster Of Yellow Pages Advertising New Business Generating Phone Calls &#8211; Quickly and Easily!<br />
<a href="http://www.advertising-internet-online.com/advertising-page-yellow/" rel="nofollow">www.advertising-internet-online.com/advertising-page-yellow/</a></p>
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		<title>Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business</title>
		<link>http://www.sagecustomer.com/archives/2008/06/03/why-radio-advertising-could-be-the-best-thing-you-ever-did-for-your-business/</link>
		<comments>http://www.sagecustomer.com/archives/2008/06/03/why-radio-advertising-could-be-the-best-thing-you-ever-did-for-your-business/#comments</comments>
		<pubDate>Tue, 03 Jun 2008 20:09:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Promoting Stuff]]></category>

		<guid isPermaLink="false">http://www.sagecustomer.com/archives/2008/06/03/why-radio-advertising-could-be-the-best-thing-you-ever-did-for-your-business/</guid>
		<description><![CDATA[In the marketing world, radio has earned the reputation of
being the odd step-cousin. You know the one. No one
knows quite what to do with him. Especially at family
gatherings when everyone tries hard to avoid sitting with
him. (After all, who knows WHAT he&#8217;ll start talking about.)
Much of that reputation comes from radio being tough to
track. On [...]]]></description>
			<content:encoded><![CDATA[<p>In the marketing world, radio has earned the reputation of<br />
being the odd step-cousin. You know the one. No one<br />
knows quite what to do with him. Especially at family<br />
gatherings when everyone tries hard to avoid sitting with<br />
him. (After all, who knows WHAT he&#8217;ll start talking about.)</p>
<p>Much of that reputation comes from radio being tough to<br />
track. On one hand, radio does work. Businesses do notice<br />
an increase in sales when they add radio to the mix.<br />
However, radio doesn&#8217;t test well. In surveys and other<br />
tracking methods, radio tends to be the one with the dismal<br />
scores.</p>
<p>A good friend of mine, who&#8217;s also a marketing consultant<br />
but before that she sold radio for many years, has a theory<br />
about that. She says radio works on a subconscious or<br />
unconscious level. People remember the ad, but not that<br />
they heard it on the radio. So, they tend to credit a different<br />
medium for the ad, like the yellow pages. Yellow pages gets<br />
a boost while radio drops a few points.</p>
<p>Regardless, radio should not be ignored because it does<br />
work. And many marketing consultants will probably tell you<br />
radio is an excellent medium to reach a local market.</p>
<p>However, I feel there are possibilities beyond merely<br />
reaching local customers.</p>
<p>Internet radio shows are starting to take off in a big way.<br />
That means advertising and sponsorship opportunities are<br />
also taking off. In addition, &#8220;offline&#8221; methods have been<br />
shown to be pretty effective at driving traffic online. If<br />
increasing Web traffic is your goal, using traditional media<br />
outlets to increase traffic should be a part of your mix.</p>
<p>If people already know you (which they might in your local<br />
market) they&#8217;re more likely to be loyal. And they&#8217;re more likely<br />
to send other customers to your site. Depending on the<br />
costs of radio in your community, radio may be a very<br />
affordable way to get a good viral campaign going. (A viral<br />
campaign is when your customers send promotional items<br />
about your business such as e-mails, articles, Web site<br />
urls, etc. to their friends and family members.)</p>
<p>Below are some other positive reasons to use radio:</p>
<p>* Affordable &#8212; when you compare spot to spot, radio tends<br />
to be one of the least expensive media out there. However,<br />
one spot ain&#8217;t going to do it. To reach your target market, you<br />
need to purchase several spots. That&#8217;s why radio can also<br />
turn into one of the more expensive media. However, there<br />
are ways to keep your costs in line yet still reap the benefits<br />
of radio &#8212; for instance, buying less spots but running them<br />
all in one or two weeks, so your customers are more likely<br />
to hear your message.</p>
<p>* Psychological, if you voice the commercials yourself &#8212;<br />
hearing your voice makes people feel like they &#8220;know&#8221; you.<br />
(Hence the popularity of audio on Web sites. In fact,<br />
marketing gurus claim just by adding audio to a site<br />
substantially increases how many people buy.)</p>
<p>People tend to buy from people and businesses they know<br />
and trust. Hearing your voice helps them feel as if they know<br />
you. These psychological aspects may be another reason to<br />
consider running a few radio ads in your local market even if<br />
you have an Internet business.</p>
<p>* Speed &#8212; you can get your spot up and running in no time.</p>
<p>* Loyalty &#8212; listeners choose stations based on the music or<br />
shows they like and they tend to be quite loyal to that station.<br />
If you know what your customers enjoy listening to, it&#8217;s an<br />
excellent way to reach them. (I include both music and talk<br />
shows in this.)</p>
<p>* Good support medium &#8212; radio works really well when<br />
paired with other marketing mediums (like print, direct mail<br />
or television).</p>
<p>But for every positive, there&#8217;s a negative. In the spirit of being<br />
objective, here are a few for radio:</p>
<p>* Background medium &#8212; radio tends to be on in the<br />
background, which means it tends to be ignored. Generally,<br />
your target market needs to be exposed to your ad more<br />
times than other marketing media before they&#8217;ll act upon<br />
your message.</p>
<p>* Little staying power &#8212; the lack of visuals again keeps radio<br />
from &#8220;sticking&#8221; with people. At least, that&#8217;s what some of the<br />
marketing gurus say. But, here again my marketing<br />
consultant friend differs. She thinks it&#8217;s that subconscious<br />
thing again.</p>
<p>And if you can write a spot that creates pictures in your<br />
customers&#8217; heads, you can actually work this to your<br />
advantage. In fact, according to my friend, if the picture is<br />
defined enough, not only will people remember it better, but<br />
they&#8217;ll also think it was a print ad instead of a radio ad. (More<br />
on the art of creating pictures using words in later issues.)</p>
<p>* Hard to track &#8211; it&#8217;s impossible to know exactly how many<br />
people are tuning in at any given time.</p>
<p>A final note: Because radio is subconscious, keep that in<br />
mind when crafting your ad. Repeat your business name a<br />
lot and any other branding info, so it gets into your<br />
customers&#8217; heads. Don&#8217;t put in phone numbers. Instead,<br />
purchase a memorable Web site domain name and repeat<br />
that. And remember to create &#8220;pictures&#8221; whenever possible.</p>
<p>Creativity Exercise &#8212; How can you use radio in your<br />
business?</p>
<p>Would radio work for your business? Let&#8217;s find out.</p>
<p>Take out a sheet of paper and a fun pen. (I&#8217;m partial to gel<br />
pens.) Draw a line down the center.</p>
<p>On one side, put the header: Why advertising on radio is a<br />
good idea for my business. On the other side, put the<br />
header: Why advertising is a bad idea for my business.</p>
<p>Now pick a side and start writing down reasons.</p>
<p>You might be more comfortable starting with the side that&#8217;s<br />
easiest for you. Then when you work on the other side, you<br />
can simply turn the reasons around.</p>
<p>For instance, let&#8217;s say you started with the bad idea. One of<br />
your reasons was: My product is completely visual. You<br />
could turn it around by saying &#8220;Because my product is so<br />
visual, I&#8217;ll have to work harder to create pictures in my<br />
customers&#8217; minds. And because the customers create their<br />
own pictures, they&#8217;re more likely to remember them.&#8221;</p>
<p>Or what if you started with a good idea, and one of the<br />
reasons was: &#8220;Because my business is local.&#8221; You could<br />
turn it around and say &#8220;Because radio is holding me back &#8212;<br />
I&#8217;m only reaching this local market.&#8221; (Ah, now I&#8217;m even going<br />
against what I said earlier. Maybe with this statement you<br />
could look for ways to get your customers to spread the<br />
word outside the area about your business.)</p>
<p>As you saw by my last example, you&#8217;ll be amazed at what<br />
comes out when you do this exercise. Even if you don&#8217;t<br />
change your views on radio advertising, you may come up<br />
with new and powerful insights to your business.</p>
<div style="float: left; padding: 0px; margin: 0px; border-width: 1px 1px 1px 1px; border-style: solid; border-color: white; background-color: white"><img height="60" width="56" src="http://ezinearticles.com/members/mem_pics/Michele-Pariza-Wacek_63.jpg" border="0" alt="EzineArticles Expert Author Michele Pariza Wacek"></div>
<p>Michele Pariza Wacek owns Creative Concepts and<br />
Copywriting, a writing, marketing and creativity agency. She<br />
offers two free e-newsletters that help subscribers combine<br />
their creativity with hard-hitting marketing and copywriting<br />
principles to become more successful at attracting new<br />
clients, selling products and services and boosting<br />
business. She can be reached at <a href="http://www.writingusa.com" rel="nofollow">http://www.writingusa.com</a></p>
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